Deodrant market in india

As more companies launched beauty and personal care products with natural and herbal elements, the availability and adoption rate of such products increased during the review period. He Now let us analyse the positioning of various companies in the segment.

The launch of new fragrances to drive revenues Deodorant sprays is a highly fragmented category in India. In fact, of the Rs 1,crore deodorant market, the male segment contributes Rs 1, crores, pegging the male to female ratio at InSet Wet introduced a limited range of personalised deodorants; consumers are able to select the name of the fragrance, in addition to the colour and picture on the packaging.

An increase in the usage of deodorants can also be attributed to the Indian climate, which is hot humid, especially between the months of March and September, forcing consumers to purchase antiperspirants and deodorants to keep their bodies fresh and cool. Some of the deodorant brands that cater to the females are Nike, Fa, Dove, and Nivea.

Do we need deodorant or the need for the deodorant is created by the marketers. Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.

PROSPECTS Deodorant pumps leads growth in the review period Non-aerosol pumps, which do not require any gas to operate, gained prominence during the review period, with more consumers demanding such products.

KIT: The men's deodorant market in India

The latter however is expected to witness extensive growth. Scope Get access to detailed historic and forecast consumption values and volumes at category level along with a top-level overview The refreshing fragrance makes you feel energetic even in the hot environment.

Deo brands have created brand equity by introducing cheaper and casual daily-wear products. What are the key trends in product development. Track key industry trends, opportunities and threats. So, what are you waiting for.

As a forerunner in the deodorant pumps category, the company was able to effectively highlight the superiority of its product offering from deodorant sprays through robust advertising and promotional campaigns.

How Fogg stays ahead in deos

This category is heavily skewed towards sports, and news and English entertainment channels as they target young aspirational consumers. These brands are building a new category. Demand for herbal deodorants is set to gain momentum The herbal and natural trend in the country has gained momentum, along with increasing consumer awareness of the benefits of such products.

Marketers do not create needs; needs pre-exist marketers. In winters, it fares well but during the hot Indian summers, it can get exhausted within few hours and reapplication is needed.

Deodorants in India (2016) – Market Sizes

Samples Overview Why buy this report. It is for rupees by the way, you can get discounts online when you buy it from popular online shopping sites. If you're in the Deodorants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

Customers are influenced by the society and this in turn creates demand for the product. It has the fresh masculine notes with the hints of naughty citrus in its top notes.

The deodorant contains notes of sage, nutmeg, vanilla and tarragon. These goods are of low unit value with high volume potential and require frequent repurchase. El Paso by Lomani is popular deodorant which is aromatic Fougere fragrance for men.

They are bold, youthful and has sensuous vibe when sprayed.


The deodorant market in India is considered to be in its nascent form. It falls under the personal care category which is worth Rs 90, crore. Men‟s deodorants occupy 60% of market share in the deodorant market. HUL is the market leader and holds % of the market share. AXE is its flagship deodorant brand aimed at males with a very unique advertising technique.5/5(3).

For Ahmedabad-based Vini Cosmetics, the company best known for launching deodorant Fogg, this adage holds true. In six years since launch, the market for deodorants in India has expanded four times to Rs 3, crore from Rs crore earlier. Jul 02,  · Deodorant market is also unique in India, with market being dominated by companies of Indian origin, rather than MNCs.

According to the recent Economic Times report – based on the March quarter Nielsen data, Fogg leads the market with 17% market share and is.

Deodorant sprays is a highly fragmented category in India. In an effort to increase the penetration of deodorants in the country, the existing companies focused on expanding their product lines, whilst new entrants focused on introducing new fragrances. Deodorants come in various forms, including roll-ons, sticks, and sprays.

Size of the global antiperspirant and deodorant market 2012-2024

There are a number of deodorants for males but there are very few deodorants for females. This is because deodorants and antiperspirants have recently been introduced to the Indian market. Inthe global antiperspirant and deodorant market is estimated to be worth about billion U.S.

dollars. Deodorant and Antiperspirant A deodorant is a personal hygiene product applied to the body to prevent body odor.

How Fogg stays ahead in deos Deodrant market in india
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